Mobile projection · Germany · Austria · Benelux
Mobile projection advertising from a van
A projector in a van and a city at night. With mobile projection advertising, also called guerilla projection, the image goes up on a façade, a gable or a wall, and when it has been seen and photographed, the van moves on. The only thing that touches the surface is light.
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How mobile projection advertising works
Not every projection needs a stage, a compound and three months of planning. For this format we work out of a vehicle: high-brightness laser projection and a route through the city. Set-up and strike take minutes, so several sites fit into one night.
Projection advertising and guerilla advertising
Used for advertising, the format is also called projection advertising or guerilla advertising. Your image travels through the city with the van, and nothing is left on the building.
- Mobile laser projection from one vehicle
- Several locations in a single night
- No rigging, no towers, no fixed installation
- Nothing attached to the building, no trace
- Content prepared in advance or adapted on site
- Germany, Austria, the Netherlands, Belgium and Luxembourg
With the same care as on a monument
Mobile projection is the guerilla form of projection mapping, carried out with the same equipment and the same care as our work on monuments. Content is prepared in advance or adapted on site.
Our mural and street-art mappings (2013–2023) were also made on site, one of them in a single afternoon.
Reference work
Selected projects
Mural & street art mappings, 2013–2023: murals and installations by Low Bros, Tape Over, Räuberkidz and others, rebuilt in 3D and remixed with light, from Urban Spree in Berlin to Fusion Festival.
Urban Spree, Berlin, 2014: a finished mural by the artist duo Low Bros, rebuilt in 3D, animated and projected back onto the wall itself.
Plötzlich am Meer festival, Poland, 2013: a tape art sculpture by the Berlin artists Tape Over, animated in a single afternoon on site.
FAQ
Questions we hear a lot
Is guerilla projection the same as projection mapping?
It is the guerilla end of projection mapping; we also call it guerilla video mapping. Instead of rigging, towers and a fixed installation, we work with high-brightness laser projection from a vehicle, with the same equipment and the same care as our work on monuments.
Can mobile projection be used for advertising?
Yes. Used for advertising, the format is also called projection advertising or guerilla advertising. Your image appears at several sites in one night.
How many sites fit into one night?
Several. Set-up and strike take minutes: the image goes up on a façade, a gable or a wall, and when it has been seen and photographed, the van moves on.
Does the projection leave any trace on the building?
No. Nothing is rigged, nothing is fixed to the building and nothing is left behind: the only thing that touches the surface is light.
Can content be adapted on site?
Yes. We produce the content in advance and adapt it on site when needed. Our mural and street-art mappings were also made on site, one of them in a single afternoon.
Where is mobile projection available?
In Germany, Austria, the Netherlands, Belgium and Luxembourg.
Let’s talk about your venue.
Send us the occasion, date and a photo of the surface — we will reply with a first concept.
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