Architecture & Monuments · 2020 · Berlin, Germany

Next Level Propaganda — Rotes Rathaus

Name: Festival of Lights Berlin 2020
Start: 2020
Location: Rotes Rathaus, Berlin, Germany

‘Next Level Propaganda’: RE:SORB’s 3D mapping on the Rotes Rathaus, Berlin’s city hall, for the Festival of Lights 2020.

The red brick façade of Berlin’s Rotes Rathaus covered by a projection mapping with the words #WirSindEinBerlin

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With ‘Next Level Propaganda’, the State of Berlin launched its new brand on its own seat of government: on 12 September 2020 the new Berlin bear appeared in 3D on the tower of the Rotes Rathaus, above the motto #WirSindEinBerlin.

The bear came from the client; all the animation is ours. Shown during the Festival of Lights Berlin 2020, in cooperation with the festival.

Afterwards the bear went on tour through the districts. Our team made four of its stops: Rathaus Neukölln (17 Sept), the Theater an der Parkaue in Lichtenberg (18 Sept), Schloss Köpenick (19 and 20 Sept) and the Bezirksmuseum Marzahn (20 Sept).

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